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Codenamed "NOAH", which expands to "No Ads Hulu", the ad-free
service may be launched as early as this fall, the Journal
reported, citing people familiar with the matter.
However, Hulu's owners still believe in the ad-supported version
of the service and aim to use data to make advertising more
relevant to viewers, the newspaper said.
Hulu is a joint venture owned by Comcast Corp's NBCUniversal,
21st Century Fox Inc's Fox Broadcasting, and Walt Disney Co's
ABC.
Representatives of Hulu, Walt Disney, Comcast and 21st Century
Fox could not be reached for comment outside regular business
hours.
(Reporting by Ankush Sharma in Bengaluru; Editing by Anupama
Dwivedi)
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