Gowin – owner of Michael Gowin Photography – is being recognized
in the “Success” section of the magazine for his new marketing
approach focused on reaching customers through the Internet with
consistent blogging, social media, video, and email marketing
This strategy makes it easier for professionals around central
Illinois to find him when searching for photographers offering
“I tried to get into the minds of prospective clients throughout
central Illinois and built the web site content from there,” Gowin
said. “A lot of my business is from referrals, but a lot of it comes
from people doing online searches as well. As a result, I get
clients who are willing to visit Lincoln to get a good portrait.
“The strategy is paying off and it’s one any small business can
Gowin’s approach is showcased on the Business Portrait page of his
website at http://gowinphotography.com/business.
Gowin’s portrait clientele are based throughout Springfield, Peoria,
Clients have included area notables like Lincoln College professor
and author Barbra Burdett; Chris Graue, general manager of Graue,
Inc.; John McDonnell, president and CEO of Biaggi’s Ristorante
Italiano; and Jill Savage, CEO of Hearts at Home. Gowin has also
done annual report photography for Memorial Health System and Illini
Bank in Springfield, and he has done editorial work for “First for
Women” and “Talent Management” magazines.
[to top of second column]
About Michael Gowin
Photography: Michael Gowin Photography is a portrait and
commercial studio based in Lincoln, Ill. In addition to business
portraits and headshot work, Gowin does senior portraits and real
estate and property photography. Gowin is a member of the
Professional Photographers of America (PPA), the world’s largest
nonprofit photography association for professional photographers.
Gowin was recognized by the “Chicago Tribune” in 2013 in an article on new
trends in high school senior photography for his innovative hybrid photography
approach, a method that combines still, motion, and audio into new eproducts.
About Professional Photographer: “Professional Photographer” is the
official magazine of Professional Photographers of America (PPA). The magazine
is published monthly for PPA’s 34,000 members. More information is available at
[Press release provided by Michael