Don't believe it: April 1 is day for dog
bras, job site for babies
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[April 01, 2016]
By Gina Cherelus
NEW YORK (Reuters) - In a political year
when reality has often seemed stranger than fiction, pranksters had to
work particularly hard in coming up with April Fools Day jokes that rose
above the daily noise of the U.S. presidential campaign.
The age-old tradition of hoaxing on the first day of April was
alive and well on Friday in bogus ad campaigns hawking everything
from dog brassieres to employment agencies for babies.
"It gets more and more challenging to stand out," said Rachael King,
spokeswoman for ThirdLove, a lingerie maker that partnered with
DogVacay, a pet sitting service, to unveil the fake line of dog
The trick is to be outlandish and plausible at the same time: The
online campaign for the bras, which promise to create "a smooth
lifted shape that is beautiful as a tennis ball," features
photographs of canines wearing brassieres and gazing off into the
Celebrity shenanigans on YouTube figured prominently in the mix this
year. Rapper Snoop Dogg used the video service to introduce a fake
"SnoopaVision" virtual reality experience, said Lauren Verrusio,
spokeswoman for Google, which owns YouTube.
In another escapade seen on YouTube, Major League Baseball star Mike
Trout and other players on the Los Angeles Angels pull a prank on
teammate Garrett Richards, getting him involved in a phony marriage
proposal gone wrong in a crowded restaurant.
Even the village of Lake Placid, New York, the home of the 1980
Winter Olympics, got into the act. It ran gag versions of its
tourism newsletter on an online blog that say the town is
"embracing" the idea of road-deicing salt leaching into groundwater
and turning its beloved Mirror Lake into saltwater.
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Another prank promotes "Jobs for Babies," a bogus new service to
help babies find their dream jobs, said Tierney Oakes, a spokeswoman
for Beck Media & Marketing, which created the stunt for
ZipRecruiter, an online job posting service.
Babies are shown pounding on computer keyboards and crawling out of
corporate elevators as the video explains their skill set: learning
10 times faster than an adult, quickly picking up languages and
staying awake at all hours of the night.
"We want to help babies stand on their own two feet," the video
(Additional reporting by Barbara Goldberg in New York; Editing by
Frank McGurty and Chris Reese)
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