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The animatronic melon, loaf of bread and a sausage, placed
around the store in Long Island City, New York and controlled
remotely by actor Seth Rogen were part of an elaborate stunt to
promote his raunchy comedy “Sausage Party.” Rogen, who voices
some of the characters and came up with the idea for the film,
interacted with shoppers while hidden in a camera control room.
The animated comedy is strictly for adults, packed with sexually
explicit jokes about supermarket foods unaware they will be
turned into meals once they leave the shelves of the grocery
store.
“Sausage Party” opened in U.S. movie theaters on Friday and
thanks to strong reviews is expected to do well at the box
office.
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