Armour to supply Major League Baseball uniforms
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[December 06, 2016]
(Reuters) - Under Armour Inc
signed a 10-year contract with Major League Baseball to be its
official uniform supplier, the sportswear maker's first such deal
with a professional league.
The company will become the exclusive provider of all on-field
uniform components including jerseys, game-day outerwear and
year-round training apparel for all 30 MLB clubs beginning in the
2020 MLB season, replacing Majestic Athletic.
"This is a watershed moment for the Under Armour brand," Chief
Executive Kevin Plank said in a statement.
The terms of the deal were not disclosed.
The No. 2 U.S. sportswear maker has sponsorship contracts with
nearly 400 athletes in the league, most notably 2015 National League
MVP Bryce Harper.
It has partnered with the MLB previously, becoming the official
baselayer supplier to MLB in 2000 and its performance footwear
partner in 2011.
Under Armour's deals with other professional leagues include
outfitting NFL players with its workout gear at the NFL Combine each
year since 2009.
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An Under Armour sign is seen outside a store in Chicago, Illinois,
U.S., October 25, 2016. REUTERS/Jim Young
Fanatics, the largest online seller of sports merchandise in the
United States, will be granted rights to produce and sell customized
Under Armour and Fanatics merchandise at retail.
Under Armour's shares rose 2.36 percent to $30.72 in early trading
(Reporting by Sruthi Ramakrishnan in Bengaluru; Editing by Martina
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