Activists on a range of economic and social issues see the opening
of Super Bowl City, a multi-stage event space on the city's scenic
Embarcadero, as a symbol of how San Francisco has lost its way.
Known since the 1960s for its left-wing politics and bohemian bent,
the city today, they say, is in danger of becoming just another
playground for the rich.
Tommi Avicolli Mecca, director of counseling for the Housing Rights
Committee, said he hates seeing San Francisco, which is already
facing a $100 million budget shortfall, spending an estimated $5
million in taxpayer dollars to host events leading up to next
Sunday's Super Bowl.
"The administration doesn't care about the poor and working class
people and is only concerned about giving the rich somewhere to have
a party," Avicolli Mecca said, noting that San Francisco rents have
become unaffordable for many middle class people and that
homelessness is rampant.
A spokesman for Mayor Edwin Lee did not return calls seeking
comment, but his office has said the city will more than make up for
its expenditures through hotel and other taxes. While the bowl will
be played in Santa Clara in nearby Silicon Valley, the city will
accommodate many visitors and most pre-game events.
Bob Linscheid, president and CEO of the San Francisco Chamber of
Commerce, acknowledged that affluence and poverty exist
uncomfortably side-by-side in San Francisco, but said any blame cast
on the Super Bowl is misplaced.
San Francisco is hosting the "most philanthropic Super Bowl in the
game's history," he said, predicting that the city would more than
recover its costs through spending by visitors at local businesses.
"This Super Bowl is a direct reflection on San Francisco's desire to
give something back. We're a city with a heart," he said.
The charity arm of the non-profit Super Bowl 50 Host Committee has
pledged to donate $13 million to local charities benefiting Bay Area
children and young adults living in low-income communities.
Conflict over the Super Bowl is rooted in dramatic changes in San
Francisco's demographics, partly driven by the super-charged growth
of prosperous technology companies in Silicon Valley, including
Google, Apple and Facebook. Highly paid workers willing to pay top
dollar for housing have flocked to the city of about 840,000 in
recent years, driving the median rent for a two bedroom apartment to
more than $4,600, according to Zumper, an online apartment rental
The philanthropy promised by Super Bowl planners hasn't convinced
activists that the event is a good fit with San Francisco. They have
planned a range of demonstrations, including a march that took place
Saturday to protest the killing by police of a young, black stabbing
suspect and an upcoming rally by Bloodstained Men & Their Friends,
an anti-circumcision group.
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A protest on behalf of the homeless is planned for Wednesday near
Super Bowl City. The area is ordinarily populated by many homeless
San Franciscans, but in recent days they have been far less visible
on streets near the Embarcadero.
In August, the San Francisco Chronicle quoted Mayor Lee as saying
that homeless people would need to get off the streets prior to the
Super Bowl. "They are going to have to leave," the paper reported
him saying. The city counted nearly 6,700 homeless people last year.
'SOME PIECE OF GARBAGE'
John Reddeer Pearce, 56, sat in the rain Friday morning across the
street from Super Bowl City with a cardboard sign asking for money.
He and a friend said they have felt pressure to move from the area
since Super Bowl City construction began last week, and that police
and others have told them about a new shelter where they could go.
In recent weeks the city has overseen the addition of 500 extra beds
for the homeless and opened a 150-bed temporary shelter facility
several miles from Super Bowl City, something officials have said is
in response to heavy rains from this year's El Nino weather system.
Pearce was recently asked to leave the Embarcadero area for an hour
while dignitaries were being shown around the site. He and his
friend don't plan to move and are looking forward to the free public
"What kinds of feelings do we have when someone asks you to leave,
when we're told ... that you're just some piece of garbage sitting
around," he said. "Most of us are veterans. We're the reason why
Street vendors, too, complain about having been evicted from their
usual territory along Justin Herman Plaza where Super Bowl City now
sits. Usually, the area is populated by more than 100 street vendors
selling handcrafted jewelry, knitted caps and custom printed
t-shirts, a small number of whom have been selected to sell inside
Super Bowl City.
Without the outdoor marketplace, said Rebecca Wolford, a vendor who
has sold her jewelry here for two decades, visitors won't be
"getting the real, nitty-gritty San Francisco, the bohemian type of
experience that makes San Francisco unique and creative."
(Additional reporting by Deborah Todd; Editing by Sue Horton and
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