Glu Mobile did not provide further details on the game or
Swift's involvement, except that the game was slated for release
in late-2016 and that it was a "multi-year partnership."
Glu Mobile, the company behind the popular "Kim Kardashian:
Hollywood game", has focused on signing up global stars with a
large social media following to make personalized mobile games.
Swift has nearly 71 million followers on Twitter, while more
than 74 million people 'like' the "Blank Space" singer's
"We realize that Taylor and her global fan base expect a new and
highly differentiated mobile gaming experience," Niccolo de Masi,
Glu Mobile's chief executive, said in a statement.
Glu Mobile's list of celebrities include "Anaconda" rapper Nicki
Minaj and action star Jason Statham. Last month, the company
signed up celebrity chef Gordon Ramsay.
Glu Mobile's shares rose 22 percent to $2.52 in extended trading
on Wednesday after the company also reported
better-than-expected fourth-quarter revenue.
(Reporting by Anya George Tharakan in Bengaluru; Editing by
Savio D'Souza and Robin Paxton)
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