Daimler hires Citroen's Scheunert to head new digitalization unit

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[July 09, 2016]  FRANKFURT (Reuters) - Carmaker Daimler <DAIGn.DE> has hired the head of China operations of rival Citroen <PEUP.PA> to set up a new digitalization unit at its Mercedes-Benz brand, Automobilwoche magazine will report on Monday.

The Daimler logo is seen at the annual shareholder meeting in Berlin April 1, 2015. REUTERS/Hannibal Hanschke

The German carmaker is to launch the unit on August 1 under Sabine Scheunert, who it hired on July 1, according to pre-publication extracts released by the magazine.

With future generations of cars needing to be equipped with the technology to connect electric motors to batteries, talk to smartphones or activate brakes when a radar system detects an obstacle, software - or digital - expertise has become a new battleground for manufacturers.

Before her China assignment, Scheunert was chief digital officer of the PSA group, maker of Peugeot and Citroen, the magazine said.

Daimler was not immediately contactable for comment.

(Reporting by Vera Eckert, editing by John Stonestreet)

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