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The
global soccer body said Alfa Bank would "activate sponsorship
initiatives" around the 2018 World Cup, which is being hosted by
Russia.
FIFA said that, under a new commercial strategy for the World
Cup, up to four packages were being offered for regional
sponsors in each of five regions it listed as Europe, North
America, South America, Middle East and Africa, and Asia.
It said there was a growing interest in the approach.
FIFA was thrown into turmoil last year after criminal
investigations were launched into the sport in the United
States, where several dozen former soccer officials have been
indicted, and Switzerland.
It was also forced to reform its bidding process after a
December 2010 vote awarded the 2018 and 2022 tournaments to
Russia and Qatar respectively.
Gianni Infantino was elected to the FIFA presidency in February
after promising greater funding for FIFA's 211 member
associations during his campaign.
He said increasing sponsorship revenue would be a priority for
his presidency.
FIFA sources have said the federation faces a shortfall of about
$500 million in its predictions if it fails to reach sponsorship
revenue targets.
(Writing by Brian Homewood; editing by John Stonestreet)
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