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The top two U.S. toymakers have been competing for lucrative
contracts with Hollywood studios in the past few years as demand
for their traditional toys weakens.
Mattel has been looking to expand its offerings targeted at boys
after years of sliding sales of its Barbie dolls, while Hasbro
has been focusing on toys for girls.
In 2014, Mattel lost the license to make Walt Disney Co's <DIS.N>
Disney Princess dolls, including those based on the movie
"Frozen", to Hasbro.
Mattel, under its deal with NBCUniversal, will design, produce
and sell a variety of toys and consumer products based on
"Jurassic World" films, starting July 2017.
These products are expected to hit stores in early 2018, Mattel
said in a statement on Tuesday. The next film in the "Jurassic
World" franchise is set for release in 2018.
The license generates annual revenue of about $100 million when
a movie in the series is released, Hasbro said on Monday.
(Reporting by Subrat Patnaik in Bengaluru; Editing by Kirti
Pandey)
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