H.J. Heinz Company Australia Ltd was charged with multiple breaches
of the consumer law, according to the Australian Competition and
Consumer Commission (ACCC). It faces penalties of up to A$1.1
million ($821,700) for each breach.
The company's marketing of its Little Kids Shredz range as
"nutritious food" and "99 percent fruit and veg" was false and
misleading, the ACCC said in a statement.
"Heinz is marketing these products as healthy options for young
children when they are not," ACCC Chairman Rod Sims said in the
"These products contain over 60 percent sugar, which is
significantly higher than that of natural fruit and vegetables - for
example, an apple contains approximately 10 percent sugar."
In a statement Heinz strenuously denied misleading consumers, said
it would "defend its position" and that the products in question are
no longer on the market.
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(Reporting by Tom Westbrook; Editing by Stephen Coates)
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