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"From our collaboration in bringing golf back as an Olympic
sport... to our cooperation in helping to grow the game of golf,
our organizations have had a long history of working together
for the common good of our sport," PGA Tour commissioner Tim
Finchem said in a statement.
The partnership between the United States-based tours covers
schedule coordination, joint marketing programs, domestic
television representation, digital media and exploring the
potential development of joint events, the latter already being
explored by their European equivalents.
"Extending our relationship with the LPGA into these new areas
is a natural extension of this work and collaboration," Finchem
added.
Last year, the European Tour and Ladies European Tour announced
that they will stage events together at Royal Golf Dar Es Salam
in Morocco in May, with the women playing the Lalla Meryem Cup
on the Blue Course and the men playing the Trophee Hassan II on
the Red Course.
"We didn't set dates and specific objectives because doing that
would have underplayed the potential," LPGA commissioner Mike
Whan added.
"I can't tell you exactly what is going to come from each of
these areas, what I can tell you without any hesitation is that
each of four or five areas that we are working on will all be
better than they were before we got together to collaborate."
The PGA and LPGA added that the agreement involves no formal
financial investment or transfer of ownership or control, and
that both parties remain wholly separate and independent
organizations.
(Reporting by John O'Brien; editing by Sudipto Ganguly)
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