|
The
move to sell its "Specialbuys" range online follows Aldi UK's
entry into ecommerce in January when it began selling wines by
the case.
The Specialbuy products on offer online include a Dyson handheld
vacuum cleaner, a Gardenline petrol lawnmower and an Ambiano
nutrient blender.
"In the seven weeks since its launch, Aldi’s eCommerce platform
is performing very well so far, attracting around one million
users each week, with a significant proportion of users based in
London and the south east of England," the firm said.
Aldi is offering free standard delivery for a limited time on
both wine and Specialbuy products.
Aldi and rival discounter Lidl [LIDUK.UL], which are opening new
stores aggressively, have been winning market share from
Britain's big four supermarkets, market leader Tesco,
Sainsbury's, Asda and Morrisons.
Aldi's sales rose 15.1 percent in the 12 weeks to Feb. 28
compared to overall market growth of 0.5 percent, taking its
market share to 5.8 percent, up 0.8 percentage points
year-on-year.
Aldi trades from over 630 UK stores and is targeting 1,000 by
2022, with more than 80 openings planned for 2016.
Matthew Barnes, Aldi's chief executive, said in September an
online offer of Aldi's food range was not on the firm's radar. A
spokeswoman for the firm said on Tuesday its position has not
changed.
Analysts say offering a full food offer online would require a
substantial investment, while the economics for a discounter are
not compelling.
(Reporting by James Davey. Editing by Jane Merriman)
[© 2016 Thomson Reuters. All rights
reserved.] Copyright 2016 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed. |
|
