The past two years, a group of Route 66
stakeholders, facilitated by the World Monuments Fund and the
National Park Service, have been working to establish a new
organization dedicated to fostering collaboration amongst all Route
66 stakeholders, with a specific mission to:
Revitalize and sustain Route 66 as a national icon, for the benefit
of all Route 66 communities, travelers, and businesses/attractions,
through collaborative partnerships focused on promotion,
preservation, research/education, and economic development.
But, let's face it, as an organizational name - "The Route 66: The
Road Ahead Initiative" is something of a mouthful!
So, we're holding a contest to come up with a name and logo for this
new organization - everyone everywhere is invited to take part.
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The goal is to identify an easy to remember name and quickly recognizable logo,
which reflect the mission of the Road Ahead Initiative and assist in efforts to
market, promote, and establish a brand for this new organization.
GUIDELINES, RULES, TIMELINE pdf
For additional information or answers to questions, please visit the Route 66:
Thye Road Ahead Initiative informational website at
or email Bill Thomas, Chairman of the Route 66: The Road Ahead Initiative
Steering Committee at