The community is invited to attend and spend some time getting to
know Apex owners Becky Anderson and Chad Hatayama. ApexNetwork is
located at 125 N. Sangamon Street, next door to Mission Mart in
The new office is one of 40 franchised therapy service businesses
located across five states. Locally, this is the third such office
to be opened by Anderson and Hatayama. They also own businesses in
Forsyth and Mount Zion.
Left to right, Jason
Baxter, Carrie Crose, Becky Anderson, and Chad Hatayama
Also on hand the day of the interview was franchise director, Jason
Baxter, and office manager Carrie Crose, who mans the office daily,
setting appointments and laying the groundwork for patient visits.
The Anderson and Hatayama began working to bring Apex to Lincoln at
the first of the year. They noted that they were looking to expand,
and had come to visit Lincoln, and enjoyed the town. Anderson said
when they decided upon Lincoln, everything seemed to fall into place
perfectly. She noted, it was an easy decision and said, “When it all
falls into place easily, then you know that is where you are
supposed to be.”
Hatayama added, “We liked the town, it just felt right, and we liked
the downtown area. We’re always looking to find places that have a
need, not because there is a lack of service, but an opportunity for
Anderson said that the bigger small towns are what they preferred.
She said coming into town, people were friendly, and they felt like
there was a need and that their services would be welcomed.
She added that the two are looking forward to getting involved with
the community, and becoming a part of Lincoln.
Anderson reiterated that the new business was not meant to be
competition to anything already here. She noted that she has already
visited the Abraham Lincoln Hospital's Todd Mourning, who heads up
the physical therapy unit there. She noted it was an excellent
facility, with which Apex had no intention of trying to compete.
Anderson serves as the business manager and marketing person for the
business. She said she has experience as a business owner/manager
since 2008 and finds that part of the business best suited to her.
“I’ve been out around the square, introducing myself and getting to
know people, letting them know we are here. To me that is the fun
part, talking to people and getting acquainted.”
Hatayama, who has a Master’s Degree in physical therapy, will serve
as the clinic manager, and overseer of the daily operations. For
now, he is the only physical therapist for Lincoln, but the
intention is to bring in a therapist and a therapy assistant. As the
business grows, a second therapist may be added.
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Anderson said one advantage to Apex, is that they can offer shorter wait times
for patients needing care. The pair said when they receive a referral from a
doctor, their goal is to get the patient in for the first visit within one
Anderson added that over time, as they grow the business into multiple
therapists, an additional goal will be to see that a patient sees the same
therapist each visit.
Another offering of the ApexNetwork is a free screening, before visiting a
medical doctor. Anderson explained that there were times when a patient will
know that they have an issue, but they are not sure what route to take to get it
resolved. The free screening, like a free consultation, will give the patient
the opportunity to discuss his or her issue with the therapist and have a free
evaluation. The therapist can then say whether or not physical therapy could be
To receive treatment, the patient will need to visit his or her medical
professional for a referral. Hatayama explained that all patients need to seek
medical attention. If the doctor feels physical therapy is a solution, then the
patient can ask to be referred to ApexNetwork. He added that Apex works well
with most all insurance providers. They will also do the pre-certification for
insurance coverage on behalf of the patient.
Also, Apex works with workers compensation claims, in which the referral may
come from an insurance chosen doctor, or from a Worker’s Compensation Case
Manager. The treatment is commonly called Industrial T, which can include rehab
from an injury and also a practice called ‘work hardening’ that helps get a
person into shape for a specific on the job duty.
Other specific fields they work in include, but are not limited to, sports
therapy and hand therapy.
In wrapping up, Anderson and Hatayama are excited about becoming a part of the
Lincoln landscape. They have already joined the Chamber and are getting
acquainted with the Young Professionals Network. They look forward to being
involved in the summer festival season and are very excited about the Third
Friday Downtown events. So, to put it simply, keep an eye out, you will be
seeing them out and about, happily becoming a part of our community.