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However, people can opt out of seeing ads on apps and websites
not offered by Facebook, based on their ad preferences, the
company said late on Thursday. (http://bit.ly/24aO3G7)
Facebook, like other online ad service providers, uses cookies
to collect data on users' browsing habits to show them relevant
ads.
The company, which has more than 1.6 billion users, offers
online advertising services under its "Audience Network"
business.
In the first quarter, Facebook generated more than 80 percent of
its $5.20 billion ad revenue from mobile ads.
The company has been rolling out new features to ramp up mobile
advertising and to encourage customers to experiment with video
advertising.
(Reporting by Rishika Sadam in Bengaluru; Editing by Kirti
Pandey)
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