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The Advertising
Standards Authority (ASA) ruled that Heinz's "Can Song" advert
should not be broadcast again in its current form after nine
people complained that the ad encouraged unsafe practices or
could be dangerous for children to copy. Over 1.6 million people
viewed a version of the ad on YouTube.
The ad showed families, workers and festival goers enjoying
Heinz beans, a British mealtime staple, and using the tin cans
to hammer out percussion sounds to accompany an original song.
The ASA said there was a risk that viewers could cut themselves
on used cans when trying to emulate the ad.
Heinz, part of the Kraft Heinz Co, said it did not believe the
ad posed any safety risk. It said videos featuring the "Can
Song" on social media included instructions on preparing a can
and taping the inside to avoid cuts.
The ASA ruling comes after the end of the TV campaign, which ran
for two months, said a Heinz spokesman in Britain.
"Although we acknowledge the ASA decision, the TV campaign is
over and we have no plans to run it again."
(Reporting by Helen Reid; Editing by Keith Weir)
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