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The
world's biggest coffee chain promoted Belinda Wong to the title
of CEO of Starbucks China. Wong, who had been president of that
operation, will continue to report to John Culver, group
president of Starbucks Global Retail.
Among other things, Wong will oversee the opening of Starbucks'
first international Roastery and Reserve Tasting Room in
Shanghai in 2017.
Starbucks opened the first of its sprawling roasteries in
Seattle in 2014 to showcase super-premium coffee beans and
brewing methods. It was a move by the company to assert itself
as a player in an upscale niche being defined by newer cafe
chains such as Blue Bottle and Intelligentsia.
Starbucks has operated in China for 17 years. The world's
fastest-growing major economy has been a key development market
for the coffee chain, which now has more than 2,300 cafes in
100-plus cities there.
Starbucks also promoted Leo Tsoi to the role of chief operating
officer for Starbucks China. He was most recently vice president
of store development and design for the division.
(Reporting by Lisa Baertlein in Los Angeles; Editing by Nick
Zieminski)
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