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The
new service, which will replace the existing "Pandora One"
service, will allow users to listen to music offline.
"Pandora Plus", also priced at $4.99 per month, will be
available in the coming months on iOS and Android smartphones,
the company said on Thursday.
Apple Music and Spotify offer music streaming plans starting at
a monthly subscription fee of $9.99.
Pandora, which had 78.1 million active users as of June, has
acted more like a radio station that plays songs matching a
genre without allowing users to make selections.
"Pandora Plus" also does not have this feature. The company,
however, plans to launch an on-demand streaming service later
this year.
Existing "Pandora One" users will be upgraded to the new
service, the company said.
As part of its efforts to beef up its music collection, the
company signed direct licensing deals with a number of music
labels on Tuesday, including heavyweights Sony Music and
Universal Music Group.
(Reporting by Rishika Sadam in Bengaluru; Editing by Saumyadeb
Chakrabarty)
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