Perennial Emmy favorite HBO won 22 honors overall, the
biggest haul for any single network. For the second year in a
row, Emmy voters chose political satire "Veep" as best comedy
and dragon-filled fantasy epic "Game of Thrones" as best drama.
"Game of Thrones" writer D.B. Weiss thanked Time Warner-owned
HBO on stage for "the support and resources to keep this giant
Basic-cable channel FX, owned by 21st Century Fox, shared the
spotlight with 18 awards. The network's true-crime mini-series
"The People v. O.J. Simpson: American Crime Story" scored nine
trophies, second to the 12 for "Game of Thrones."
Emmy recognition can help bring in bigger audiences, and more
advertising dollars, at networks like FX that run commercials.
For pay cable or streaming services, the awards glow can help
attract new customers.
The competition escalated in recent years as newcomers like
Netflix Inc and Amazon.com Inc poured money into programming,
setting off a battle for top talent and the most buzz-worthy
Netflix says it will spend $5 billion on programming this year,
more than double the roughly $2 billion spent by HBO. FX's
programming budget is one-sixth the size of Netflix's, FX
President John Landgraf told the Television Critics Association
Louie Anderson, winner for best supporting actor for comedy
"Baskets," credited FX with worrying less than others about
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"On FX, the numbers didn't matter as much. After five
episodes airing, they decided to keep us for another year,"
Anderson said backstage.
Netflix won nine Emmys including best documentary for "Making a
Murderer" and best comedy writing for "Master of None."
"I think there's great stuff on network, on streaming, on cable,"
"Master of None" co-creator Alan Yang said backstage. "What's great
about Netflix, for us, is that they gave us a lot of freedom and
trusted us to pursue our personal stories, and that's why they're
rewarded with stuff that feels fresh."
Amazon landed six awards. Jeffrey Tambor, best comedy actor for
"Transparent," thanked Amazon Chief Executive Jeff Bezos, "who took
my hand last night and said 'call me Jeff Bezos,'" Tambor joked.
Fox and Comcast Corp's NBC led broadcasters with six Emmys each.
(Reporting by Lisa Richwine; Editing by Mary Milliken)
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