Snapchat adds more
accessible search feature
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[April 01, 2017]
(Reuters) - Snap Inc said on Friday
its Snapchat messaging app would add an option for users to search
through photos and videos that users have posted to the public.
The move comes just days after larger rival Facebook Inc stepped up
efforts to encourage users to take more photos and edit them with
digital stickers that show the influence of Snapchat.
Snapchat will enable users to search for photos and videos known as
"Snaps" posted to the "Our Story" option on the app, by creating new
"Stories" using machine learning technology, the company said in a blog
The "Our Story" option is derived from Snap's widely-copied "Stories"
feature that is a slideshow of user content that disappears after 24
"Our Story" allows users to post their Snaps as part of a larger public
collection, which users will be able to search through with the latest
For instance, users can use the search feature to find "Snaps" related
to events such as local basketball games and topics such as puppies.
The search feature, which will be rolled out in some cities starting
Friday, is an addition to curated "Stories", where public "Snaps" about
major events like Wimbledon or the Coachella music festival already
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A woman stands in front of the logo of Snap Inc. on the floor of the
New York Stock Exchange (NYSE) while waiting for Snap Inc. to post
their IPO, in New York City, NY, U.S. March 2, 2017. REUTERS/Lucas
Snapchat popularized the sharing of digitally decorated photographs on social
media, especially among teenagers, but faces intense competition from larger
Facebook and Facebook-owned Instagram.
Users will now be able to search for over one million "Stories" on Snapchat,
Snap said, making the app more accessible.
Snap's shares were up 1.5 percent in afternoon trading, while Facebook's stock
was down marginally.
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by Sai Sachin Ravikumar)
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