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As
cars are equipped with new capabilities, from staying in lanes
to driving themselves, they are using and producing vast amounts
of information, including where they drive. Delphi said
automakers need a single strategy for handling the data as cars
become more complex.
Delphi's chief technology officer, Glen DeVos, told reporters in
a briefing that Delphi wanted to partner with data-related
companies in three key areas: inside the car itself; as data
moves from the car to the cloud; and organizing that data in the
cloud so it can be used to generate revenue.
Delphi said it took minority investments in Israeli companies
Otonomo, a connected car services company, and Valens, a chip
maker. It also entered into a strategic partnership with
Germany's Rosenberger, which makes ethernet connectors.
Terms of the deals were not disclosed.
The latest investments complement Delphi's purchase earlier this
year of Movimento, which provides over-the-air software updates
and data management. In 2015, Delphi bought Control-Tec, a data
analytics company.
Otonomo's platform takes data generated by connected cars,
strips it of personal identifying information and lets carmakers
offer the data for sale on a marketplace accessed by third-party
suppliers.
"They're a data broker, they're providing enabling technologies
allowing the (automaker) to market their data across a wide
array of services and vendors," said DeVos, such as retailers,
fleet transport services, or vehicle repair services like tow
trucks.
Drivers who did not want to share their data could opt out,
DeVos said.
Detroit automaker General Motors Co has been working on similar
technology through a partnership with International Business
Machines Corp's Watson artificial intelligence software.
Using its Onstar system, GM's product allows third-party
marketers to deliver targeted offers, such as nearby coffee
shops, reminders about shopping-list items, or paying for fuel
from the car dashboard.
Delphi said Valens' technology would help deal with the
increased bandwidth and wiring required for cars with
infotainment, such as navigation systems and entertainment, and
advanced driver assistance systems like collision avoidance and
adaptive cruise control.
The Rosenberger partnership will help in transferring greater
amounts of data at faster rates, Delphi said, given the
company's expertise in automotive radio frequency connection
systems.
(Reporting by Alexandria Sage; Editing by Leslie Adler)
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