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He served up a schooner of "Hawke's Lager" at a Sydney pub,
saying, "how's that for a pour?" to a round of applause.
Hawke's Brewing Co's lager will be served on tap at 11 pubs
across Sydney and the northern city of Newcastle from Thursday
while cans bearing his likeness will be released on ANZAC Day on
April 25.
Australia's third-longest serving prime minister, Hawke, 87,
broke a world record for downing a yard of beer in the
fastest-ever time during his time at Oxford University in the
1950s.
Hawke said he any profit owed to him would go to environmental
charity Landcare.
"I set up Landcare when I was prime minister and it was great
work and I thought it was an appropriate repository for my share
of the profits," he told media.
(Reporting by Melanie Burton; Editing by Karishma Singh and Nick
Macfie)
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