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The 180,000 square meter (1.9 million square feet) building
targets both Thai fans of K-Culture and foreign visitors. It
hopes to get 10 million visitors a year and become a major
attraction in what was the world's most visited city last year.
"A lot of Asian people are fans of Korea," said Chayaditt
Hutanuwatra, chairman of privately-owned SHOW D.C. Corp Ltd.
"Thailand is the place where people can just fly in."
The mall has stores with clothing, cosmetics and restaurants
from Korean brands and K-pop artists. It has statues and palm
prints of Korean stars and plans to bring Korean performers in
to the floor it has dedicated as a concert hall.
South Korea's Lotte Group is among the companies that will open
a store there, the mall said.
Around a third of the more than 34 million tourists forecast to
visit Thailand this year are from China - where interest in
K-Culture has been driven underground by a recent row over
Seoul's deployment of a missile defense system.
($1 = 34.6500 baht)
(Reporting by Juarawee Kittisilpa; Editing by Mark Potter)
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