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Record label Warner Music Group has already
signed on while Sony Music Entertainment, Universal Music Group,
and Merlin, a consortium of independent labels, are in talks
with the video streaming website, Bloomberg said.
The service, internally referred to as Remix according to
Bloomberg, will compete with similar offerings from Spotify and
Apple Inc <AAPL.O>.
Google, another Alphabet unit, introduced Google Play Music, a
streaming service, in 2011. YouTube launched ad-free,
subscription-based YouTube Red in 2016 featuring exclusive video
content from popular creators such as Lilly Singh Michael
Stevens.
YouTube was not available for comment outside regular business
hours.
(Reporting by Uday Sampath in Bengaluru; Editing by Richard
Chang)
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