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The 3-piece sets are modeled on tuna, sea urchin and omelet
sushis, but are actually raspberry, mascarpone cheese, and
pumpkin pudding KitKats atop sugar-coated puffed rice.
Nestle Japan's KitKat marketing manager Ryoji Maki said the idea
was to create a fun variation of the traditional chocolate bar
in the run-up to Valentine's Day.
"I hope our customers have fun with the look of this 'sushi'
KitKat," Maki told Reuters Television.
The "sushi" KitKats are not for sale, but customers who spend
more than 3,000 yen ($26)in Nestle's new KitKat store in Tokyo's
Ginza shopping district will receive a pack as a gift from
Friday.
"It's the Valentine's season, so I hope these 'sushi' chocolates
can be an additional item to the chocolate gifts to make it more
surprising and fun," Maki said.
Japan is home to many exotic KitKat flavors including sake rice
wine, baked potato and soy sauce.
Japanese women buy chocolates for their partners and colleagues
on Valentine's Day, while men return the favor a month later on
White Day.
(Reporting by Hyun Oh; Editing by Darren Schuettler)
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