Slowing sales, strong dollar could hit Harley stock: Barron's

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[February 27, 2017]  By Lawrence Delevingne

NEW YORK (Reuters) - Slowing sales could cause shares of Harley-Davidson decline after being on the rise for much of the past 12 months, according to a Barron's cover story dated Feb. 27.

A Harley-Davidson motorcycle is pictured at the Harley-Davidson Museum in Milwaukee, Wisconsin August 31, 2013. REUTERS/Sara Stathas

The article notes that the famed motorcycle maker's customer base of middle-aged Americans is shrinking and a strong U.S. dollar hurts the profitability of international sales.

Barron's believes the stock should trade in the low $40s, down from around $56 on Friday.

"With so many secular challenges, it's hard to understand why Harley shares are still cruising along near the high end of their valuation range," the story states.

(Reporting by Lawrence Delevingne; Editing by Alan Crosby)

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