Audi sales hit record in
2016, despite losing ground to rivals
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[January 07, 2017]
BERLIN (Reuters) - German luxury-car
brand Audi said its deliveries rose to a new record last year despite
the diesel emissions scandal, although that would likely not be enough
to save it from dropping into third place behind luxury rivals
Mercedes-Benz <DAIGn.DE> and BMW <BMWG.DE> in global sales rankings.
The key contributor to Volkswagen <VOWG_p.DE> group profit increased
sales of luxury cars and sport-utility vehicles to 1.87 million units
from 1.80 million in 2015, a spokesman said on Saturday.
Ingolstadt-based Audi raised deliveries by 4 percent in the United
States where VW's emissions test-cheating scandal broke in 2015 and
reported 6.4 percent more sales in Britain, its No. 2 European market,
the spokesman said, confirming figures first reported by German daily
newspaper Die Welt in its Saturday edition.
Audi is due to publish official figures for December on Monday, same as
parent VW. They are expected to show it has dropped into third place
from second in terms of global luxury car brands.
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The logo of German car manufacturer Audi is seen at a building of a
car dealer in Duebendorf, Switzerland November 22, 2016.
The luxury-car maker may start selling diesel vehicles again in the U.S. after
deliveries were banned in the wake of the emissions manipulations, though a
decision hasn't been taken yet, Die Welt quoted sales chief Dietmar Voggenreiter
as saying in an interview.
By contrast, VW's namesake brand plans to drop the technology in the U.S. as it
reboots its strategy in the Americas post-dieselgate, brand chief Herbert Diess
(Reporting by Andreas Cremer; Editing by Victoria Bryan)
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