Media Saturn, part of retailer Metro, reported sluggish
Christmas sales, hurt by consumers pulling forward purchases due
to the "Black Friday" sale in November.
The new service allows customers shopping on Media Markt's
website to rent products for one month or more and covers around
500 products, including a floor-mopping robot as well as more
common items like smartphones.
"Shopping habits are changing. Consumers want more flexibility
and more options," Lennart Wehrmeier, chief operating officer of
Media-Saturn Deutschland, said in a statement.
Media Saturn is working with Berlin start-up Grover for the
service, which is for now available only online, but may be
extended to stores in the near future. The range of products
will also be extended following the test phase, the company
"It reaches out to new target groups, speeds up customers'
decision-making, and hence boosts sales," Michael Cassau, CEO
and founder of Grover, said.
(Reporting by Victoria Bryan; Editing by Georgina Prodhan)
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