Harley-Davidson cuts 2017 shipments forecast

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[July 18, 2017]  (Reuters) - Harley-Davidson Inc  on Tuesday cut its full-year motorcycle shipments forecast, underscoring slowing demand as the company's loyal baby boomer customer base ages.

A Harley-Davidson bike is displayed in their office in Singapore October 13, 2016. REUTERS/Edgar Su/File Photo

The company's shares were down 7.8 percent at $47.96 in premarket trading.

The Milwaukee-based motorcycle maker, which previously forecast "flat to down modestly" full-year shipments, said it expects to ship 241,000 to 246,000 motorcycles in 2017, compared with 262,221 a year earlier.

Demand for Harley's motorcycles is slowing as the baby boomer demographic ages and rivals such as the Indian brand bike maker Polaris Industries Inc <PII.N> and Japan's Honda Motor Co Ltd <7267.T> offer competitive discounts.

Harley said its share in the U.S. big-bike market fell to 48.5 percent in the second quarter ended June 25, from 49.5 percent a year earlier.

Retail motorcycle sales fell 9.3 percent in the United States, its biggest market, while they declined 6.7 percent globally.

The company said net income fell to $258.9 million, or $1.48 per share, in the quarter, from $280.4 million, or $1.55 per share, a year earlier.

Revenue from motorcycles and related products fell to $1.58 billion from $1.67 billion.

(Reporting by Ankit Ajmera in Bengaluru; Editing by Sriraj Kalluvila)

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