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Over 2,500 household items are smaller now than they were in
2012, the Office for National Statistics said in a report on the
trend among food producers and other manufacturers of offering
consumers less for the same price in response to higher raw
material costs.
However, the impact on Britain's official inflation measures was
only noticeable for sugar, jams, syrups, chocolate and
confectionary, contributing 1.22 per cent to the rate of
inflation of sweet items since 2012.
Brits with a sweet tooth might find the news a bit hard to
swallow. It comes after cuts over the past year to the size of
some of the UK's favorite chocolates, including Toblerone and
Mars products such as Malteasers
The ONS also said there was no noticeable change after last
year's referendum decision to leave the European Union which hit
the value of the pound and made imports more expensive.
Shrinkflation existed before the Brexit vote with manufacturers
putting it down to the rising cost of raw materials, it said.
(Reporting by Emma Rumney; Editing by William Schomberg)
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