The global soccer body said on Wednesday that
it has agreed to grant China Central Television (CCTV) the
exclusive media rights in China for the 2018 and 2022 World
Cups, which will be held in Russia and Qatar respectively.
The deal with the state broadcaster includes all its other major
international competitions until 2022, including the
women's World Cup in 2019.
It covered all media rights across all platforms including live,
delayed and highlights rights, FIFA said in a statement that
gave no financial terms.
FIFA said that CCTV, which has broadcast the World Cup in China
since the 1978 edition in Argentina, reaches 99 percent of the
population throughout the country and that "the partnership will
help FIFA to reach the widest possible audience in China".
"China has an important role to play in FIFA's global
development strategy," FIFA Secretary General Fatma Samoura
"Our close partnership with CCTV, reinforced by this new
two-cycle deal, will make the FIFA World Cup even more
accessible to the Chinese audience, increase further the
popularity of the game in the country, and support the
development of Chinese football."
China's team failed to qualify for the 2018 tournament.
(Reporting by Michael Shields and Brian Homewood; Editing by
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