Exclusive: Mattel snubs Hasbro's latest acquisition
approach - sources
Send a link to a friend
[November 16, 2017]
By Greg Roumeliotis
(Reuters) - Mattel Inc has rebuffed Hasbro
Inc's latest takeover approach, people familiar with the matter said on
Wednesday, casting uncertainty over the potential combination of the
world's two largest toy companies.
Mattel's rebuttal indicates that Margaret Georgiadis, who took over as
the company's chief executive in February, is seeking to drive a hard
bargain in negotiations with Hasbro, even though Mattel's stock has
significantly underperformed that of Hasbro in the last year.
Mattel has informed Hasbro its proposal undervalues the company and does
not take sufficiently into account the potential for regulators to
reject the deal based on antitrust concerns, the sources said.
The terms Hasbro has proposed could not be learned, and it is not clear
whether negotiations between the two companies will continue. The
companies have engaged in multiple rounds of deal talks over the last
The three sources asked not to be identified because the matter is
confidential. Hasbro did not immediately respond to a request for
comment, while Mattel declined to comment.
A combination of the two companies would create a toy powerhouse,
uniting Hasbro's My Little Pony, Monopoly and Nerf brands with Mattel's
Barbie dolls and Hot Wheels toys. It would give Hasbro more pricing
power to negotiate with entertainment studios over TV and movie
Hasbro and Mattel have had talks several times over the years, including
in 1996 and again sometime in late 2015.
Hasbro's more recent outreach to Mattel was from a position of strength.
Before the Wall Street Journal reported Hasbro's approach last week,
Mattel shares were down 47 percent year-to-date, while Hasbro shares
were up 18 percent. Mattel has a market capitalization of $6.3 billion,
while Hasbro has a market capitalization of $11.8 billion.
[to top of second column]
Mattel's Wonder Woman doll is seen at the 114th North American
International Toy Fair in New York City, U.S. on February 21, 2017.
REUTERS/Stephanie Keith/File Photo
The September bankruptcy of Toys "R" Us, the biggest U.S. toy retailer,
highlighted the struggles facing the sector, including online competition and
children's shifting preference for electronics over traditional toys.
Mattel has pointed to that bankruptcy as a reason for weak sales. In June,
Georgiadis outlined a new strategy for the company that called for expanding its
brands and accelerating growth in emerging markets.
Two weeks ago, the El Segundo, California-based company suspended its dividend
and it would miss its full-year revenue forecast.
Hasbro, which is trying to diversify its revenue stream, also sought to buy U.S.
movie studio and entertainment company Lions Gate Entertainment Corp this year,
but those talks ended without a deal, Reuters reported in August.
That deal would have given Hasbro a direct pipeline into Hollywood, with more
movies and TV shows tied to its toy brands.
In 2014, Hasbro held merger discussions with DreamWorks Animation SKG Inc, the
studio behind "Shrek," but DreamWorks was subsequently bought by Comcast Corp.
(Reporting by Greg Roumeliotis in New York; Editing by Lisa Shumaker)
[© 2017 Thomson Reuters. All rights
Copyright 2017 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.