Finland baker launches bread made from
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[November 28, 2017]
By Tuomas Forsell
HELSINKI (Reuters) - Finnish bakery and
food service company Fazer launched on Thursday what it said was the
world's first insect-based bread to be offered to consumers in stores.
The bread, made from flour ground from dried crickets as well as wheat
flour and seeds, contains more protein than normal wheat bread. Each
loaf contains about 70 crickets and costs 3.99 euros ($4.72), compared
with 2 to 3 euros for a regular wheat loaf.
"It offers consumers with a good protein source and also gives them an
easy way to familiarize themselves with insect-based food," said Juhani
Sibakov, head of innovation at Fazer Bakeries.
The demand to find more food sources and a desire to treat animals more
humanely have raised interest in using insects as a protein source in
several Western countries.
In November, Finland joined five other European countries - Britain, the
Netherlands, Belgium, Austria and Denmark - in allowing insects to be
raised and marketed for food use.
Sibakov said Fazer had developed the bread since last summer. It had to
wait for legislation to be passed in Finland for the launch.
"I don't taste the difference ... It tastes like bread," said Sara
Koivisto, a student from Helsinki after trying the new product.
Due to a limited supply of crickets, the insect-bread will initially
only be sold in 11 Fazer bakery stores located in Helsinki region
hypermarkets, but the company plans to offer it in all 47 of its stores
by next year.
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Newly baked protein-rich bug breads are taken out from an oven in
Prisma hypermarket in Helsinki, Finland November 24, 2017.
Lehtikuva/Vesa Moilanen via REUTERS
The company buys its cricket flour from the Netherlands, but said it
was also looking for local suppliers.
Fazer, a family business with sales of about 1.6 billion euros last
year, did not give a sales target for the product.
Insect-eating, or entomophagy, is common in much of the world. The
United Nations estimated last year that at least 2 billion people
eat insects and more than 1,900 species have been used for food.
In Western countries, edible bugs are gaining traction in niche
markets, particularly among those seeking a gluten-free diet or
wanting to protect the environment because farming insects uses less
land, water and feed than animal husbandry.
(Reporting by Tuomas Forsell; Editing by Jussi Rosendahl and Edmund
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