Kit Kat loses bid to protect shape of four-finger bar at ECJ

[July 25, 2018]    LONDON (Reuters) - Nestle <NESN.S> on Wednesday lost its attempt to protect the shape of its four-finger Kit Kat chocolate bar in European Court of Justice after a tussle of over a decade to establish that it had a distinctive character.

 A Nestle logo is pictured on KitKat chocolate bars, during the nine month sale figures news conference at the company headquarters in Vevey October 17, 2013. REUTERS/Denis Balibouse/File Photo

The ECJ dismissed Nestle's appeal which sought to reverse an earlier court decision that had ruled against the company. Rival Mondelez International <MDLZ.O> had questioned the validity of the EU trademark.

(Reporting by Alistair Smout and Guy Faulconbridge; editing by Philip Blenkinsop)

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