History returns, legacy lives on as Tropics sign lights up Lincoln’s night sky

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[June 27, 2018]   LINCOLN - On Sunday evening temperatures were warm, but not uncomfortable, a gentle breeze wafted across the McDonalds parking lot. As the sun slowly descended into the western horizon it was a perfect evening for welcoming home a Lincoln and Route 66 icon. More than 100 people gathered around as the return of the Tropics sign was celebrated.

The sign, which for years and years identified the location of the Tropics Coffee Shop, Dining Room and Cocktail Lounge had been missing for a while. Some years ago it was taken down from its original location, just a few feet from where it now stands. The sign was stored by the city of Lincoln while plans were made and money raised for a complete restoration project.

In 2017 the sign made its way to Ace Sign in Springfield, and the work of bringing the sign back to its original glory began. Earlier this month, the sign quietly came home and work was done to get the lighting wired and the landscape cleaned up, all in preparation for the celebration held this past Sunday evening.

People began gathering in the north parking lot at the local McDonalds restaurant around 7 p.m. for a meet and greet reception that would run from 7:15 p.m. to 7:45 p.m. Chairs were set up for guests and many brought their lawn chairs, which was good, because the available seats were not enough to hold the large number of people who came to bear witness to the return of the sign.

Before the official program began at 7:45 p.m. there were opportunities for family pictures at the foot of the sign. The Logan County Tourism Bureau was manning a table where Tropics t-shirts were being offered. The profits from the shirts would go to the Tropics sign project.

Also on sale around the corner from the Tourism table, were Route 66 Hawaiian shirts being offered through the Route 66 Scenic Byways.

Everyone was given a flashing Route 66 sticker, with hopes that all would don their stickers and flash their little lights in celebration of the day. Also, Hawaiian attire had been encouraged and many answered that call, wearing their best interpretation of the festive, colorful, floral designs in their shirts and dresses. Lei’s were being distributed, and everyone received souvenir Tropics Matchbooks to keep as mementos of the day.

At 7:45 p.m. the program began with welcoming comments by Logan County Tourism Director Cris Wibben. Wibben noted the large turnout and expressed appreciation for all who had come out. She then quickly moved on to say that there were a number of speakers, so she would turn the microphone over to the first one, Geoff Ladd, representing the Illinois Route 66 Scenic Byway and the Mill on Route 66 Museum.

Ladd took the podium and said that his boss Bill Kelly was on hand and would speak for the Byway. Ladd would then spend his time sharing that he was the past president of the Route 66 Heritage Foundation in Lincoln and that was the group responsible for saving the Mill, which opened in 2017 as a Route 66 Museum.

He spoke about the collection of Tropics items at the Mill. He said that part of the experience of the Tropics sign was to also come out to check out the Mill. He noted that the Mill on this very day had just received a booth from the Tropics. He called his comments a “shameless promotion” of the Mill, but went on to say, “Thank you all for making this a great opportunity for the city of Lincoln, and just one of the tools in our tool kit for tourism. Thank you all so much for coming out tonight. Long live the Tropics!”

At his conclusion, Ladd introduced Michelle Bauer, representing the city of Lincoln. Bauer noted as she took the podium that she was a member of the city council, but also a member of the committee that had worked to get the sign restored. She noted, “This was a labor of love for the committee.” She talked about the many hours spent getting the project completed. She talked about the dedication of the city, the Tourism Bureau and the Goodrich’s in getting the sign back where it belonged in Lincoln. She also thanked “all our partners” indicating the many people sitting at the foot of the Tropics sign, who represented various groups, organizations, and individuals involved in the project. She concluded by introducing Tami Goodrich, “She is the love, the heart, and the soul of this project, and I am honored to introduce her.”

Goodrich, who is the daughter of the original owners of the Tropics – Lew and Bev Johnson, began by thanking everyone who had come out to join in the celebration. She noted that among the crowd, she saw many familiar faces, the faces of those who worked at the restaurant at one time or another. She asked that all former Tropics employees please stand and be recognized.

Goodrich said that her talk would offer some history of the sign.

The sign was made by the Herrin Sign Company in Jacksonville in 1956. It shone brightly on the city’s west side until 2004, when the restaurant closed permanently.

“In 2014, the building and property were sold, but we knew we needed to preserve the sign. We came to an agreement with the city of Lincoln and the Logan County Tourism Bureau and the sign was donated by the Johnson family to the city until the time when it could be refurbished, and then it would become the property of the Logan County Tourism Bureau.”

In May of 2014, the sign was removed from the property by Ace Sign Company, and was placed in storage by the city of Lincoln. Goodrich thanked the city and Street Superintendent Walt Landers for providing that storage until the funds could be raised for the restoration.

“We stumbled in the beginning, and the project was brought to life again by Bill Thomas. I will tell you many times over and to as many people as will listen to me, that without Bill Thomas, this would not have happened. The passion that he gave to this project, the love that he gave to this project cannot be measured; so, many, many thanks to Bill Thomas.”

Goodrich said that in April of 2017 the Tropics building was taken down to make way for the new McDonalds that today stands in the Tropics location. She expressed her great appreciation to Jack Milan and Michael Petro and McDonalds for working with the group to bring the sign back to the property and noted that without them allowing the sign at this specific location, grant funding received for the project would not have been possible.

On June 27th, 2017, the sign was transported to Springfield where the Bringuet family at Ace Sign Company began the restoration of the sign. She said that the entire Bringuet family had invested in this “labor of love.”

“I’ve had many people tell me how proud my parents would be of this day, and I agree. But I want you to know that they would also be so humbled by the show of love and support that we have received. My parents always understood where the business came from. They depended on the residents of Lincoln and Logan County. They never forgot that. They made a point of giving back to the community, never really seeking any attention for their generosity. My brothers and I grew up in the restaurant. We learned the best of life’s lessons at the Tropics. We are the people that we are because of our parents, the people we worked with, and the people we served. For that we are entirely grateful.”

Goodrich offered thanks and recognition to Bill Hoagland, former director of the Logan County Tourism Bureau for helping to get the project off the ground. She recognized Michelle Bauer with the city of Lincoln and noted that Bauer was also a close friend. She thanked Cris Wibben and Morgan Gleason of the Tourism Bureau and also the Tourism Bureau on the whole, as well as the city of Lincoln and her family.

Goodrich said, “I need to say thank you to my husband (Bill Goodrich) because he has been totally supportive of me through this process. If there was a glitch somewhere along the line, he seemed to have an answer for us. He did it with humor, with intelligence, and with passion.”

Goodrich next introduced Bill Thomas.

Thomas opened, “Whenever a project like this is undertaken, it has a number of moving parts. In this case at least, it is one of those situations where it is not so much what you know as who you know.” Bill Thomas said that was why he was honored and pleased to introduce Illinois State Representative Tim Butler. He said, “If not for Tim, we never would have gotten connected with the folks at McDonalds, and had that first of many, many dominoes fall that needed to fall.”

Representative Butler spoke about how wonderful it was to see this iconic piece of Lincoln come home and how exciting it was to see so many people gathered in the celebration. He noted that he was a former Lincoln resident who ate at the Tropics on more than one occasion. “This is a beautiful thing and you all know it.”

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Butler explained that he had helped the restoration group make connections with McDonalds and Jack Milan and Michael Petro. Butler, Milan, Petro, and Thomas had met for coffee, sitting in the old McDonald’s restaurant, Thomas and Butler had shared their vision for the Tropics sign and had talked about the importance of bringing it back to a spot very close to its original location.

He noted, “This is great to see how people work together to get things done.” He noted the efforts of Thomas and Bill Kelly with the Illinois Route 66 Scenic Byway. Butler also acknowledged and congratulated the private individuals, the city of Lincoln, Tourism Bureau and others who joined together. He said it was a great example of how that government and community can work together to accomplish something great.

Butler quoted a favorite song, “The road goes on forever and the party never ends.” He said, “As you look out tonight, this road (Route 66) will go on forever, and as I see everyone in their Hawaiian shirts and the lei’s tonight, the party never ends.” Giving kudos to Geoff Ladd, and copying his words, Butler finished by saying “Long live the Tropics!”

Thomas returned to the podium and noted that among the many people who said ‘yes’ for this project, the folks at McDonalds were among the most important. He recounted that as he, Butler and others left that first meeting with Milan and Petro, “I told the folks I was with ‘Oh my gosh, we’ve got to leave now, because they said yes to everything we asked for so far.”

Thomas then introduced Jack Milan and Michael Petro. The original McDonalds, located behind the Tropics sign, was purchased by Jack Milan in 1991. Milan noted, “This community has been fantastic to us. We’ve grown to 15 restaurants now and it wouldn’t have happened without all of you. When we were approached and asked if we could help, it wasn’t a matter of ‘if’ it was ‘how,’ so thank you for all the support over the years. If it wasn’t for you we would not be able to be part of this.”

Michael Petro spoke saying that he was excited that he and the local McDonald’s have been able to continue this legacy of the Tropics. He noted that the legacy lives not just in Lincoln and Logan County, but that the sign and the restaurant have been a part of the lives of people throughout central Illinois and even throughout the country. He said that the Tropics is embedded in the memories of many people and now it will continue to be a memory for the future. He ended saying, “Let the memories live on!”

Thomas returned to the stage and as part of the next speaker introduction talked about the complexity of applying for a grant that involves historic preservation. He noted that there are many rules in any grant application, and for this type of grant, the rules include that the object to be restored has to be returned to its original location. Thomas said that because the committee couldn’t put it exactly where it had originally been, there was a dispensation they could use in their application. To achieve that dispensation, he said that it was Carol Dyson with the Illinois Department of Natural Resources who came to Lincoln on a very cold day and stepped off the footage between the old location and new and decided that “yes, that was close enough.”

(It should be noted that when the project began Thomas and the committee were working with the Illinois Historic Preservation Agency, which since then has been merged into the Illinois Department of Natural Resources.)

IDNR Assistant Director Dyson spoke briefly. She noted that she was “thrilled to be here, and to see all of you here in support of this sign, your county, and Route 66 as well.” She said that her role was in writing a letter to the National Park Service for the $13,000 grant. She said she wanted to tell them that the sign was being placed as close as possible to its original location and that it was still spaced adjacent to Route 66 as it had been at its first location. She said it was wonderful that McDonalds, the family, Tourism, the city and the county had all joined together to preserve this part of local history.

Todd Bringuet was the next person to be introduced. He was on hand representing the four generations of Bringuet’s who own and operate Ace Sign Company and who did the magnificent work on the sign. “This was truly a labor of love.” He mentioned that Ace Sign has a sign museum at the facility in Springfield, and there are four generations of Bringuets who honor historic signs daily through the museum and their work. He concluded, “Every restoration that takes place, it is truly an honor to be a part of.”

The last person to be introduced was Executive Director of the Illinois Route 66 Scenic Byway Program Bill Kelly. As part of the introduction, Thomas noted that Kelly had assisted with fundraising and had also offered technical advice and assistance throughout the process.

Kelly said that he wanted to point out “this is something that people are going to stop and take selfies of and I hope spend lots of money at McDonalds, and in Lincoln, because that is what this is about, economic development. He brought up, as had Tim Butler, that we are approaching the 100th anniversary of Route 66 coming in 2026. He noted that Butler was the one who introduced state legislation that allowed Illinois to be the first state to pass a resolution creating a Route 66 Centennial Commission, allowing the state plenty of time to get ready for the upcoming celebration. He said this would allow Illinois, “to get ready, because the world is going to show up for this.”

Goodrich returned to the podium and named off all those who had donated $1,000 or more to the restoration project.

When the naming of donors was completed, Thomas invited family members of Lew and Bev Johnson to come gather around a large toggle that had been placed near the podium. As they all gathered he called for the audience to do a countdown from five to one, and the switch was pulled with as many hands on it as could reach. A roar went up from the audience as the neon glowed in its brilliant gold, green and red.

As the sun dipped low, the glow of the newly restored sign was overwhelming; as were the emotions coming from family, committee members and the audience. People immediately pulled out their cameras and worked to grab the perfect “first shot” of the sign.

Thomas brought the program to an official end thanking everyone for their attendance and noting, “Folks, this is not the end. This is not the end of this project, this is only the beginning as the real work begins now in terms of leveraging this sign in order to attract folks to Lincoln and Logan County. That is why we did it, we did it to preserve it, and then use it to everyone’s benefit. That is why we did it, so help spread the word about it!”

[Nila Smith]

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