Breakfast has been an important sales driver for fast-food
chains and as more rivals like Wendy's <WEN.O> and Dunkin' <DNKN.O>
move into the space with new products, the pressure to retain
customers has become more intense.
Earlier this month, McDonald's expanded its Beyond Meat <BYND.O>
vegan burger trials in Canada, catering to the growing demand
for plant-based proteins in fast-food restaurants.
Many experts said a nationwide rollout of chicken sandwiches and
not plant-based options would put McDonald's ahead in the
"We're giving our customers more of what they crave:
mouthwatering chicken and breakfast options," the company's vice
president of menu innovation, Linda VanGosen, said in a
The latest breakfast additions to McDonald's menu are - Chicken
McGriddles and McChicken Biscuit sandwiches. They are available
at participating restaurants for a limited time while supplies
The launch comes after the chain tested a crispy chicken
sandwich in Texas and Tennessee late last year.
McDonald's is scheduled to report its fourth-quarter results on
(Reporting by Nivedita Balu in Bengaluru; Editing by Arun Koyyur)
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