|
The new officially licensed strategy game, "The
Lord of the Rings: Rise to War", is based on the hugely popular
trilogy of books by J.R.R. Tolkien, NetEase said in a statement.
NetEase, along with rival Tencent and other gaming firms, have
seen games revenue soaring during the COVID-19 pandemic, as
people spend more time on their handsets and computers in
lockdowns aimed at slowing the spread of the disease.
The release is the latest effort by Chinese game developers to
expand beyond their domestic market and follows separate tie-ups
by NetEase last year with Marvel and Pokemon Company.
Both Tencent and NetEase have vowed to derive more proceeds from
overseas markets. Last year, a NetEase executive told Reuters
the company hopes overseas revenue will account for 30%of its
total in three years.
Nasdaq-listed NetEase raised at least $2.7 billion in a Hong
Kong secondary offering last week, saying it would use the money
to fund its international expansion plans.
(Reporting by Pei Li; Editing by Lincoln Feast.)
[© 2020 Thomson Reuters. All rights
reserved.] Copyright 2020 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|
