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The annual series of glitzy presentations, held
in May in New York City by major television broadcasters, is one
of the most important advertising sales periods as brands
purchase ads in advance for the next television season.
ViacomCBS said its CBS network will unveil new prime time shows
in a video special online. "We'll miss Carnegie Hall and our
agency dinners this year, but the health and safety of our
clients and the ViacomCBS team comes first," said Jo Ann Ross,
president and chief advertising revenue officer at ViacomCBS, in
a statement.
NBCUniversal also said it would stream the presentation to
"ensure everyone's safety, while allowing us to give fans and
marketers a preview of the upcoming season," Linda Yaccarino,
chairman of advertising and partnerships at NBCUniversal, said
in a separate statement.
Separately, Fox Corporation said it would cancel its live
"Upfront" event scheduled for May 11 and will instead host a
digital presentation, citing concerns over the virus outbreak.
(Reporting by Sheila Dang; Editing by Dan Grebler and Arun
Koyyur)
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