League uses social media reach for
informative campaign on coronavirus
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[March 23, 2020]
(Reuters) - The NBA may have
been suspended due to the coronavirus outbreak but that has not
stopped the league from using its massive online reach to good
effect by educating its followers, sharing important information and
guidelines related to the pandemic.
The NBA suspended its season after a Utah Jazz player tested
positive for the virus and since then more players have tested
positive, including two-time champion Kevin Durant, three of his
Brooklyn Nets team mates and two Los Angeles Lakers players.
The campaign, called 'NBA Together', will share the latest health
and safety guidelines while using its digital platforms to help
people cope with the pandemic.
"Over the past week, 18 NBA and WNBA players created public service
announcement videos to share important health and wellness
information about ways to reduce the spread of the coronavirus," the
NBA said in a statement.
"Those videos have generated more than 37 million views across the
league's social media accounts."
One feature is a web page https://cares.nba.com/coronavirus with all
the necessary information required to tackle the pandemic, with
useful links to updates from the World Health Organization and what
fans can do to protect themselves.
The league said players from the NBA and WNBA have already committed
to pay more than $30 million to support both healthcare
organizations fighting the pandemic and people impacted by the
virus. They aim to raise $50 million.
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An NBA logo is seen on the facade of its flagship store at the
Wangfujing shopping street in Beijing, China October 8, 2019.
REUTERS/Tingshu Wang/File Photo
Basketball fans at home will also get to watch classic games
streamed on the NBA's social channels every day while one player
will also sit down for a live interview with fans every weekday on
Globally, the coronavirus has infected more than 337,000 people and
over 14,600 have died. The United States has more than 33,600 cases
with 421 deaths.
(Reporting by Rohith Nair in Bengaluru; Editing by Christian
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