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Pictures revealed a sleek, lightning bolt-shaped bottle, a lot
different than what Musk teased when he touted the Tequila.
The Silicon Valley billionaire is no stranger to selling quirky
products in limited one-time sales.
He sold flamethrowers at $500 a piece in early 2018, raising $10
million for his high-speed tunnel venture The Boring Company.
Musk has also sold 50,000 Boring Company hats previously.
He tweeted the idea of 'Teslaquila' on April Fool's day in 2018,
which many of his followers considered to be a joke. However,
Musk's efforts to trademark the drink in October of that year
were frowned upon by Mexico's tequila producers. (https://reut.rs/2TZW5Wk)
Mexico's Tequila Regulatory Council had at the time argued the
"name 'Teslaquila' evokes the word Tequila ... (and) Tequila is
a protected word."
According to the website, Tesla Tequila will be available only
in selected U.S. states, including New York, California and
Washington.
The website describes the drink, produced by Nosotros Tequila,
as agave tequila añejo aged in French oak barrels, "featuring a
dry fruit and light vanilla nose with a balanced cinnamon pepper
finish."
(Reporting by Maria Ponnezhath and Munsif Vengattil; Editing by
Krishna Chandra Eluri, Bernard Orr and Saumyadeb Chakrabarty)
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