New shoe store opens Saturday in Lincoln

 

[December 08, 2021] 

Once again Lincoln will be home to a shoe store. It’s been a few years since locals could find good, quality footwear in town but a group of young entrepreneurs have come together to make this happen Saturday, December 11, 2021 EliteKicks, LLC will host their grand opening.

Local businessman, Mario Canon, combined efforts with three others- all who call Lincoln home- Ron Olthoff, Nick Cummings and David Duncan to breathe life into this dream. For the past 10 years Canon has been busy selling shoes online. He’s about as passionate about cool and unique footwear as he is about his other ventures- music & acting career, his apparel line and Anytime Fitness.

The collaboration made sense and has come together seamlessly. All four have chosen Lincoln as their home, raising families here and wanting to see Lincoln continue to thrive and grow. When location was being decided they all agreed downtown was the best. So much character and potential was found in their new location at 130 S. Chicago Street. Their location also has an additional space, one that will house something in the future.

EliteKicks, LLC can be found online at www.facebook.com/elitekicksLLC, Instagram and soon on the web. They will feature not only shoes-trending and all kinds, clothing, sports memorabilia and more.

The new owners assured that if you don’t find what you are looking for they will search it out for you! “It’ll be nice for everyone to get trending items that might not typically be found locally or close,” according to Canon.

New business, new ventures are not something new to Mario Canon. He took over ownership of Anytime Fitness several years ago and has done nothing but improve upon the business from day one. Growing his business physically and networking has been his passion, along with building up the community as a whole. In his own words, “I’ve always been an entrepreneur in the best positive way.” Anyone who follows Anytime Fitness and it’s owner on social media platforms will find daily affirmations of positivity and “how to be better” always.

The community is invited to join the new team of business owners at their downtown Lincoln location- 130 S. Chicago Street- on Saturday, December 11 from 11 am to 7 pm as they kick things off. There will be drawings and specials long with a “celebrity guest” for a portion of the day! Planned hours of business for EliteKicks, LLC will be Mondays through Saturdays, 11 am to 7 pm.

[Misty Bell]