Target sales jump 17% on strong online sales during holiday period

[January 13, 2021]  (Reuters) - Target Corp said on Wednesday that robust online sales during the holiday season resulted in a 17.2% rise in comparable sales for the retailer.

The company has been investing heavily in its online business during the COVID-19 pandemic. Digital sales more than doubled as customers shopped across all its major categories including home goods, electronics and apparel.

Store traffic increased 4.3% in the November-December period, Target said, adding that sales trends since January were strong.

(Reporting by Uday Sampath in Bengaluru; Editing by Arun Koyyur)

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