The Olympics, which have already been postponed
by a year, are a marquee event for NBCUniversal to attract
eyeballs, advertiser dollars and promote Peacock at a time when
viewers are watching less live TV. The media company paid $7.65
billion to extend its U.S. broadcast rights for the Olympics
through 2032.
Most of the Japanese public oppose holding the Olympics as the
country struggles through another wave of COVID-19 infections,
but half believe the Tokyo Olympics will still take place this
summer, according to a survey released Monday.
The NBC broadcast network will air 17 consecutive nights of
primetime coverage and 250 hours of the Games, NBCUniversal
said.
The media company will also stream over 5,500 hours of the
Olympics on NBCOlympics.com and its sports app.
A spokesperson for NBCUniversal said the company will cover all
the new sports that will be featured during the Tokyo Olympics,
including skateboarding, surfing and karate.
The Olympics will take place from July 23 to Aug. 8.
(Reporting by Sheila Dang; Editing by Steve Orlofsky)
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