|
Maxwell, who has previously been a judge on
reality show Project Runway and has also dressed Michelle Obama
and Meghan Markle, will be responsible for designing and helping
with sourcing, marketing and production, Walmart said.
The world's biggest retailer - which launched Free Assembly in
2020 and Scoop the prior year - has been trying to make its
brands more trendy. It seeks to grow its position in the U.S.
fast-fashion market, an area in which rival big box stores like
Target have also invested heavily.
Walmart said Maxwell will oversee four collections annually for
the two brands, starting with helping with this year's important
holiday season wardrobe before his full collections drop in
spring 2022.
(Reporting by Richa Naidu; Editing by Dan Grebler)
[© 2021 Thomson Reuters. All rights
reserved.] Copyright 2021 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content
|
|
