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Starting Monday, anyone who shows a valid COVID-19 vaccination
card at a Krispy Kreme store in the United States will receive a
free glazed doughnut.
"I came straight to Krispy Kreme after I heard the news," said
Tae Kim, 32, who wasted no time in claiming his free doughnut in
the Los Angeles suburb of Burbank after being vaccinated on
Monday.
The free treats will be available to every vaccinated person
every day until 2022, so no one will be left out, even those not
yet eligible for a vaccination, said Dave Skena, Krispy's chief
marketing officer.
Not everyone praised the giveaway, with some Twitter users
pointing to the link between obesity and the severity of
COVID-19 infections.
In response, Skena said, "As with any indulgent product, it's
best enjoyed in moderation. We think that our consumers are
smart enough to do that."
Krispy Kreme gave away over 30 million doughnuts in 2020. It has
no idea how many doughnuts it will give away in the remainder of
2021, Skena said, but the more, the better.
"Don't worry about us," he said. "We can make more doughnuts. As
many as we can give away, the happier we are, because that means
we're getting closer and closer to what we all want, which is
returning life to normal."
Customer Steve Hines said the free treat was just the icing on
the cake. Or doughnut.
"The vaccination is a reward all by itself. That is the reward -
staying alive, but the doughnut is just like a little pat on the
back, just reinforces that," he said.
(Reporting by Jane Ross in Los Angeles and Sandra Stojanovic in
Burbank, California; Editing by Karishma Singh and Leslie Adler)
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