Cowboys retain title of NFL's most valuable team - Forbes

[August 31, 2023]  (Reuters) - The Dallas Cowboys are the most valuable National Football League (NFL) team for a 17th consecutive year, according to the annual list published by business magazine Forbes on Wednesday.

The Cowboys, who have only made the playoffs five times in the last 13 seasons, are worth a record $9 billion, up 13% from last year, Forbes said. 

Aug 19, 2023; Seattle, Washington, USA; Dallas Cowboys quarterback Will Grier (15) takes off his helmet after a failed fourth down conversion against the Seattle Seahawks during the fourth quarter at Lumen Field. Mandatory Credit: Joe Nicholson-USA TODAY Sports/File photo

The New England Patriots ($7 billion), Los Angeles Rams ($6.9 billion), New York Giants ($6.8 billion) and Chicago Bears ($6.3 billion) rounded out the top five.

According to Forbes, the average value of the NFL's 32 teams rose 14% from last year to $5.1 billion due to more television money and the $6.05 billion sale of the Washington Commanders.

The reigning Super Bowl champion Kansas City Chiefs ($4.3 billion) were 23rd on the Forbes list while the Cincinnati Bengals ($3.5 billion) were the lowest-valued team.

(Reporting by Frank Pingue in Toronto; Editing by Toby Davis)

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