Ribbon Cut

Heart and Flour offers baked goods with love

[August 18, 2025] 

Heart and Flour Equal Kneads Bakery in Lincoln was welcomed as a new business on Woodlawn Road Friday morning with a large turnout for its grand opening ribbon cut event.

By 10 a.m., the time designated for the cut, there were so many people on hand that the small bakery was unable to contain them all. Guests gathered outside awaiting the special event, then filed inside for a chance to taste free samples and purchase some of the great bakery items the new business has to offer.

Heart and Flour Bakery is the brainchild of Kelly Jo Carter, who combined two serious loves in her life to build a business plan. First, she loves to bake, and one of her favorite items to make is bagels. With a showcase backed full of the scrumptious looking treats, her imagination for flavor combinations of the favorite item left mouths watering.

Her second love is the love for her two daughters, Keira and Kennedy. Kennedy is autistic and Kelly Jo has often wondered what the young woman would be able to do to be productive. And she found that answer in her new bakery and took it a few steps further. She said that there are many people in our community with special needs. Those people rarely get the chance to have a productive career because employers find it challenging to accommodate those special needs.

Kelly Jo thought that if she could accommodate her daughter’s special needs, she could also accommodate the needs of others in similar situations. Therefore, she set about finding a location and creating a workspace that would permit those with physical disabilities the opportunity to work and earn a paycheck.

Kelly Jo says that for people like Kennedy working in a bakery is an ideal situation because baking is a structured activity. She explained that while cooking savory foods can be a pinch of this and a pinch of that, baking requires precise measurements and following the same recipe each day.

She said putting together the bakery included having plenty of space in the kitchen for movement without being crowded, proving workspaces that were accessible for those in wheelchairs, and providing special tools for those with motor skill challenges.

Getting the building ready for the new business was a big challenge that involved a lot of planning. She said that not only did the space need to be established as a commercial kitchen that would pass health inspections, but she also needed to adhere to Americans with Disabilities Act rules for accessibility. Kelly Jo worked with Homeworx Renovations of Lincoln to get the job done. She said they did a great job and were more than happy to take on the special challenges the interior renovation would require.

Kelly Jo said she is also getting a lot of support and feedback from the local special education programs at the local high schools. She said the teachers were happy to provide input, and had students that they are hopefully will find a place at the bakery at some point in the future.

In addition to creating a great workspace, Kelly Jo has created a fun interior environment, due in no small part to her daughter Keira. She said that she wanted a fun, friendly backdrop for the bakery, something that would make people happy. Keira has a great deal of artistic talent, and guided the process for getting some terrific, themed artwork on the walls of the bakery.

On Friday morning, Kelly Jo Carter was joined behind the ribbon by her daughters Keira and Kennedy Grow, family friend Roger Kane, her first employee Lexi Collins and Steve Henderson of Homeworx Renovations. Others behind the ribbon include Lincoln Mayor Tracy Welch, City Clerk Peggy Bateman, Alderpersons Dennis Clemons and Robin McClallen, Logan County Board members Lance Conahan and Hannah Fitzpatrick, Andrea Runge with Lincoln Economic Advancement and Development, Lindsey McCloughan of Wild Petals and Logan County royalty Queen Julia Collins and Little Miss Vayda Farmer. Lincoln Daily News’ Karen Castelein, Angela Reiners and Nila Smith led the ribbon cut with WAND television also on hand.

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After a brief introduction to the event, Mayor Tracy Welch was called on to speak. Welch noted that gainful employment for those with special needs was a valuable asset to the community. He thanked Carter for her insight and willingness to create a safe workplace at Heart and Flour. He wished her all the best of luck in the future. Alderwoman Robin McClallen also spoke saying that it was a wonderful opportunity for the community and she too is hopeful that the business will enjoy great success.

Hannah Fitzpatrick spoke saying she wanted to thank Carter for investing in the community and hoped that her business would thrive.

Andrea Runge had worked with Carter early on in the process and said that it had been a delight to spend time with the new business owner and that she had a solid plan for her business and an important mission. She said that she was an example of triumph over adversity and that it was so good to see her grow her business with such heart and commitment.

Lindsey McCloughan was acknowledged because she has a small pop-up of fresh cut flowers set up inside the bakery. It was noted that while McCloughan no longer has a brick-and-mortar store in Lincoln, she is still active in her business and working to grow it from a different perspective.

Finally it was time for the business owner to speak. Kelly Jo Carter drew chuckles from the large crowd when she showed everyone that the notes for her commentary were written on a deconstructed Land O Lakes butter box.

“I want to thank everybody for being here. It has certainly been a wild, messy and beautiful ride for us, and the fact that you are all standing her today means the world to me.” She said that the bakery had been born of a dream in her own kitchen to build a space where people of all abilities could find a place to “work, thrive and belong.”

She said, “The bakery isn’t just mine. It is Kennedy’s. It’s every person with a different ability that deserves a chance.”

To all her supporters and to the community she ended saying, “I love you more than a sheet pan full of cobbler.”

With the speeches concluded it was time for the posed photo and finally the countdown to the snip. Everyone gathered helped call out the countdown and at the perfect time, Kelly Jo snipped the ribbon on her new business.

Everyone was invited to go inside, admire the artwork, check out the baked goods on display and enjoy some free samples.

Heart and Flour Equal Kneads Bakery is located at 527 Woodlawn Road in Lincoln. Shop hours will be 7 a.m. to 2 p.m. seven days a week. The bakery will offer breads, bagels, cookies, brownies, cakes, cobblers, pies and other delectable sweet treats.

Nila Smith

 

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