County Board Discusses Funding for Logan County Tourism Bureau

[June 16, 2025]  On Thursday, June 12th, the Logan County Board met for their monthly Workshop meeting. This meeting was held in the second floor courtroom of the Logan County Courthouse starting at 6:00 p.m. All members of the board were present except for Chairman JR Glenn. This included Vice Chairman Dale Nelson, Lance Conahan, Michael DeRoss, Hannah Fitzpatrick, Kevin Knauer, Joseph Kuhlman, Keenan Leesman, Bob Sanders, Kathy Schmidt, Gil Turner, and Jim Wessbecher.

Among other issues discussed at this meeting was funding for the Logan County Tourism Bureau (LCTB). To read about the Viper Mine grant or the summary of the rest of the meeting, please see LDN’s other two articles on this meeting.

Finance Chairman Schmidt made a motion to approve $30,000 in funding from the county board to the LCTB. This issue has been developing for several months, and was talked about in detail when the County Board met with the Lincoln City Council to discuss this matter. To read LDN’s article covering that meeting and discussing how the LCTB got into the situation it is currently in, please read this article.

DeRoss asked several questions, such as what exactly the county is spending this $30,000 on, if the city is going to match, who owns properties such as The Mill, what qualifies someone as a visitor, and what the return on investment for the county will be. During his questions, he stated that he will vote no if the city does not match the county’s $30,000 contribution. DeRoss then stated that he saw the LCTB lined up 2,400 visitors, but had almost $200,000 worth of funding from the city. He then stated that he was not sure the investment would be worth it. “I can see what was obtained for $200,000, and it didn’t sound like anything that was worth 200, let alone 30.” He finished by saying that he believes the board should do a deeper dive into this issue before they agree to fund the LCTB.

Molly Pickering, president of the LCTB, was then called on and stood up to answer the questions posed by DeRoss. She stated that the city has not yet voted on funding for the LCTB, but stated that they would match what the county contributes. Pickering continued, saying that she was not sure who would own the bureau’s assets. Even with the proposed funding from the board and the city, the LCTB would not have enough funding to keep them. Pickering stated that this issue can be worked out between the three bodies at a later time.

Pickering continued, saying that the almost $200,000 in funding accounted for all of the city funding to the LCTB, but the 2,400 visitors DeRoss mentioned only accounted for visitors to the Mill. She continued, arguing that they do not have a way to keep track of how many of those visitors went to local events and businesses, or how much money was spent if they did.

Next, Wessbecher asked if this agreement was only for one year. Conahan clarified that the Finance committee discussed this being an agreement for two years of funding, at $30,000 each year. Wessbecher then asked about the LCTB funding city events. Pickering explained that in the budget, there is $10,000 directed to be used for funding events, $5,000 from the city and $5,000 from the county. Wessbecher then asked about how the funding is going to continue down the line. The way it is set up now, if the LCTB gets lots of people to stay at hotels and motels, all of the money generated from the hotel/motel taxes will go to Lincoln, not to the county. All of the hotels and motels within Logan County reside within Lincoln, and there is no county tax for these hotels and motels. Pickering stated that they would try to continue this agreement with the city and the county. She continued, clarifying that in the past, they had gotten all of their funding from the city’s hotel/motel tax without any direct funding from the county.

Conahan then spoke on this issue, himself clarifying what the county has brought to the table in regards to funding. He stated that many county projects, such as the wind farm projects, have brought people to the hotels and motels. Conahan and Wessbecher explained that many of the workers who have been constructing these energy projects stay at hotels and motels throughout the week. While this has not been money directly from the county to the LCTB, it has increased the amount generated from the hotel/motel tax, and therefore how much the LCTB was receiving from Lincoln. He called the notion that the county has not contributed anything to the LCTB “appalling.” Note: Conahan later amended his statement, clarifying that his use of the word “appalling” was directed at the idea that the county has not provided the LCTB with funding, something he claims to have heard often, not directly to Pickering herself.

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DeRoss then asked how events like Logan County Pride, something the LCTB has helped fund in the past, puts “heads in beds.” Pickering stated that the LCTB is currently working on restructuring. During this restructuring, they are looking for as much input as possible. DeRoss responded by stating that he has seen many Route 66 Facebook pages online, but has never come across any posts from the LCTB. He stated that social media is free advertising. Pickering responded that she has only recently become LCTB president and is pushing for a more strategic plan. She also thanked DeRoss for his input.

Turner then addressed DeRoss, bringing up the point that there is more to tourism than just Lincoln. He brought up Atlanta as an example, calling it the “land of giants.” He also mentioned that the geographical center of Illinois is in Chestnut, and brought up the Mt. Pulaski courthouse.

Kuhlman then pointed out that he believes the LCTB has a good group of volunteers. Knauer voiced his support for the motion, but brought up a concern of whether or not the city would commit for two years if the county did.

Bobbie Taylor, who was present at the meeting, then raised her hand to speak. She stated that she is the president of the Christmas on Vinegar Hill event that is hosted in Mt. Pulaski each year. She stated that they get a grant from the LCTB and that they bring in over 30,000 people.

Next, Pickering brought up their need for a new tourism director. She stated that their current director will be leaving at the end of the month and that they will have until the end of July to find a new director. If they do not in that time, they will lose their status as an official CVB (Convention and Visitors Bureau), and that will cost them about $40,000 a year in funding from the state. Gail Apel-Sasse, vice president of the LCTB, emphasized their need to continue to be a CVB. It should also be noted that, should the LCTB lose its CVB status, they would not be able to re-acquire it. They have been grandfathered in over the years that the requirements for CVB status have changed, and Logan County no longer meets all of the requirements to keep that status on its own.

Sanders then brought up what the city of Lincoln is expecting to get from the LCTB since they are potentially agreeing to fund it in part. Conahan explained that Lincoln will benefit if the county benefits. He also stated that part of it is just being a good neighbor. According to Conahan, it would be a “win-win” if a new LCTB director and current Lincoln tourism department director Scott McCoy were to work together.

Wessbecher then mentioned that it could get confusing for visitors if they came to Lincoln and there were two tourism locations. He also stated that the city was not concerned with being a good neighbor when they pulled 100 percent of the funding from the hotel/motel tax from the LCTB.

Nelson then voiced interest in seeing what changes the LCTB would make. Pickering responded that they could create a 100 day plan, but that she is really wanting input from both the board and the community before they move forward with any new plan. Nelson then brought up the idea of passing the motion for funding upon the contingency that the LCTB agree to meet with people and garner ideas and information.

Conahan mentioned that he liked the idea of a 100 day plan and would like the LCTB’s meetings to be public. He also mentioned that any new director should be presenting to the county board periodically. Zoning Officer Al Green then invited Pickering to come to a Regional Planning meeting and get involved/work together. Pickering was receptive to the idea.

With no other discussion to be had on the matter, the motion was sent to Tuesday night’s regular board meeting for a formal vote. DeRoss then brought up his next item, which was the matter of the Viper Mine grant.

[Matt Boutcher]

 

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