Guest House hosts Cup O’ Joe with a Pro

[July 11, 2026]  On Thursday morning, coffee and cookies were served to the small group that gathered at Guest House to discuss ideas for growing business in Lincoln and Logan County. Scott McCoy, Director of Tourism for the City of Lincoln, was the guest speaker in the series sponsored by Lincoln Economic Advancement and Development (LEAD).

The casual conversation began with Mr. McCoy introducing himself. Then, Ethan Hoinacki asked the first question regarding the difference between the Lincoln Department of Tourism and the Logan County Tourism Bureau. McCoy noted that Logan County is one of the smallest Convention and Visitors Bureaus (CVBs) in the state, but also the oldest. In recent years, the state has pushed to combine and eliminate CVBs. The Department of Tourism for Lincoln came about as the City of Lincoln was paying for the entire county to have a CVB. He also noted that Lincoln and Logan County must compete with larger CVBs like Pontiac and Springfield.

The development of this department helps eliminate some of the issues involving landmarks around Lincoln. McCoy used the recently relocated covered wagon as an example. Before moving, the wagon was situated on private property; now that it has been relocated, it is under the care of the Department of Tourism. It also provides clarity for the “welcome park”. Although the move has been met with questions and doubt. Due to insurance and maintenance issues, the transition was a priority. The move also places the covered wagon and the “LINCOLN” letters on the original Route 66.

Annie Coers and McCoy noted that the Logan County Tourism Bureau has been building momentum, becoming more involved, bringing Logan County communities together, and helping promote the county. McCoy has seen that the board of the Logan County Tourism Bureau has been very involved and dedicated to the bureau's rejuvenation.

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They discussed the need for many of Lincoln and Logan County’s larger events to be managed under a single umbrella rather than as separate entities. Hoinacki also mentioned the need for more transparency and public discussion. They realized that change is often met with resistance and hope that the public will begin to participate and share their thoughts on how Lincoln and Logan County can improve tourism. There was discussion of the Museum of Route 66’s ticket and the QR code on it, which could help connect Route 66 with other businesses in Lincoln and Logan County. They touched on popular sights and events, like the watermelon bench and the Third Friday events in Lincoln, and how those could be expanded and marketed. McCoy plans to focus Route 66 signage on the 26th alignment and is excited for the installation of the world’s largest penny.

McCoy reminded everyone of the opening of the Museum of Route 66 and is excited to welcome guests on Saturday, July 11.

[Joli Boerma Crane]

 

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